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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

And I believe this happens primarily because even today, many practitioners do not understand the mechanics of social networks, let alone the interplay between traditional and social media,” I wrote in this classic WUL post. Does PR Serve the Brand or Start it? Image: jasongillman via Pixabay, CC0 Public Domain.

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

B&T Today revealed last week that Toyota is running the social media pitch, pitting eight agencies against each other with four agencies then to go head to head with their ideas in the public domain. Or put it this way: social media becomes social advertising, a completely different kind of relationship.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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