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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

Keep reading to find out how a hair brand shows their support breast cancer patients, or how a back to school picture can help Save The Children and how L’oreal want us to celebrate diversity with #Yourstruly. Welcome back and ENJOY the trends!

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. Impressive engagement increases your organic reach via the platform’s algorithm, so your posts get shown to new eyes, and new people start following your brand.

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