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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

After all, we need to be dedicating our skill sets to building a successful restaurant and brand. Early on, we decided we’d work with impact partners —five local Non-Governmental Organizations (NGOs) who we felt were doing really powerful work to help immigrants—instead of trying to develop solutions ourselves.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. While the approach was simple, it paid off, gaining Airbnb 5.6

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Why Is Social Media Measurement So Hard?

Convince & Convert

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. There are a million questions you need to ask yourself as you determine what the most important goals are to your brand and your growth.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. Impressive engagement increases your organic reach via the platform’s algorithm, so your posts get shown to new eyes, and new people start following your brand.

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