Remove Brands Remove Crowdsourcing Remove Influencer Remove Social Capital
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Marketing Is Dead

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This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Not all brands are social. You're going to get customers super-interested in liking and friending your brand because they spend five bucks a month on a box of cereal?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.