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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. Social Analytics. Summary of Social Media Monitoring Tools.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Tracking sentiment around a brand and its competitors might be important for a product manager.