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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. It tracks mentions of your brand in 42 different languages. Is all that social media activity paying off?

Attensity

Attensity Crimson Hexagon Social Media Sentiment

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do.

Crimson Hexagon

Crimson Hexagon Sentiment Analysis Sample

Social Media Informer

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Automation in Public Relations Measurement: Yea/Nay?

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