Snapchat Advertising 101: How to Run Effective Snapchat Ads
Hootsuite
JUNE 8, 2020
This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Though Snap ads can be up to three minutes long, they are most effective when they are three to five seconds long.
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