Brands Conversation Smart Phone SMS 
Convince & Convert
JULY 18, 2011
And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. But that’s when SMS was still cool. Suitability of Purpose.
Convince & Convert
AUGUST 27, 2015
And instant messages–text messages, smart phones, social media. How do you reduce the noise and find the conversations you care about? To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business.
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