Brands Conversation Filtrbox RSS 
Proactive Report
JUNE 24, 2010
Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. The most basic tool is RSS. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. There are other free tools that can help you listen to conversations.
Proactive Report
DECEMBER 18, 2009
RSS feeds are the blood vessels of the social web. Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. You can do this manually with RSS technology. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn.
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