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Listening Tools

Proactive Report

The most basic tool is RSS. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. There are other free tools that can help you listen to conversations. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. Free Tools. Watch the video of how to do this.

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5 Social Media Tools for PR Professionals

Proactive Report

RSS feeds are the blood vessels of the social web. Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. You can do this manually with RSS technology. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn.