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Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. The most basic tool is RSS. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution.

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5 Social Media Tools for PR Professionals

Proactive Report

RSS feeds are the blood vessels of the social web. You can do this manually with RSS technology. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. A branded, interactive video player that gives you analytics. Feeds – The web isn’t about pages any more.