Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Social Media Strategery

AUGUST 26, 2010

The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. This is because CNN has mastered the art of sending updates about any news that comes across their desk.

News 40

News Twitter Foursquare WordPress 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. This is because CNN has mastered the art of sending updates about any news that comes across their desk.

Foursquare 40

Foursquare News WordPress CoTweet 40