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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Every marketing manager is eager to create a video that will be viewed 1 million times on YouTube, making the company’s name a household word. E-Mail Is Dead. MySpace Is Where the Young People Hang Out.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

I have never written a product review on my blog and my posts average 30 comments. However, after writing a product review on my blog recently, after 24 hours I only had 3 comments on the post (which is very unusual). All of these blogs also make use of affiliate marketing and it works for them since they have a large audience.

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