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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

It makes the blogosphere less frightening. And, quite frankly, the blogosphere can be daunting. If Kami Huyse hadn’t given me the opportunity (and a genteel kick-in-the-butt), I would never have ventured into the blogosphere. How will you ever get in good with such-and-such A-list blogger? Give someone else that voice.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Seriously, the blogosphere is different, you are allowed and even encouraged to experiment and be creative. Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts? Then live it.