Blog Communities Content Flash Mob 
Direct Marketing Observations
APRIL 27, 2010
Simply put, what we do in our communities needs to be validated. No one likes to create content in a vacuum. We become “part&# of the dynamic of the group, of the community. Blogs were and still are great because not only did it provide a forum and platform for self expression but it also provided instant feedback.
Justin Levy
JANUARY 20, 2010
Coca-Cola has been garnering a lot of applause from the social media community as of late, first, with the release of their 3 page social media policy and now with this. It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
It’s why T-Mobile succeeded with a flash mob. Humans can relate to emotional content, and laughable content is always golden. If you’re in need of viral content , you don’t have to look much farther than videos that teach users how to do something. It’s why she is now famous.
Laurel Papworth
OCTOBER 1, 2011
In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!
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