How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
These days, consumers aren’t as passive; they’re active, engaged and are likely to know as much about what’s being sold as the people selling it to them (if not more). If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will.
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