7 Levels of Social Media Engagement

Laurel Papworth

There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. Imagine a bank where the person wanting a loan puts up the request and the community analyses and responds with the interest rate and a couple of thousand members put up a dollar or two each.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

Hire smart people and then watch your bank account grow. Guest post by Michael Brito , Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26).