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The 3 Building Blocks of Social Business Evolution

Convince & Convert

Hire smart people and then watch your bank account grow. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Start with an idea.

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7 Levels of Social Media Engagement

Laurel Papworth

There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. The impetus may not have arisen out of the social network (it probably came from the marketing department) but it’s thrown open to the online community. How much is the bank involved with producing the products and services?