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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

For girls in particular danah nails it: “Drama is the language that teens—most notably girls—use to describe a host of activities and practices ranging from gossip, flirting, arguing, and joking to more serious issues of jealousy, ostracization, and name-calling.”. It resonates. Social media extends the drama for students involved.

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

That’s kind of one of the things I try to do is poke people so that they think a little differently and deeper about these issues. So, services like Klout and Kred that put a number to your social influence. That’s just one way of looking at the data of influence. It does not measure offline influence.

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