Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

The Realtime Report

JANUARY 8, 2020

How Influencers Can Help, Rather Than Harm, Mental Health. Influencers with perfect lives and even better bodies. And while influencers and their attached marketing efforts only grow – now worth about $6.5 Further, it is remiss to suggest influencers themselves are immune to mental health issues.

Influencer 113

Influencer Curation Feed Feedly 113

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. And everyone’s on social media.

B2B 125

B2B Influencer LinkedIn SEO 125

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized. Which can work to your advantage.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Influencer Trends Marketing Guidelines 145

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to foster better connections with their audience. But is influencer fraud as big of an issue in 2020? Is Influencer Fraud on the Rise? billion dollars.

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Influencer Authentication Metrics ROI 77

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

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Influencer Campaign Instagram How To 78

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

Influencer 78

Influencer Campaign Instagram How To 78

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

Influencer 78

Influencer Campaign Instagram How To 78

Ignite Social Media

JULY 19, 2018

However, with the launch of new tools on Facebook and Instagram aimed to help influencers grow their audiences and get more business, many are wondering if YouTube will be able to keep influencers engaged. Facebook is also making moves to convince influencers that their channel is a lucrative business tool. billion in 2019.

Influencer 99

Influencer YouTube Engagement Patterns 99

BeingOptimist

AUGUST 14, 2023

Are you looking forward to creating an effective influencer contract? This blog has 9 essential tips you need to be aware of when it comes to creating ineffective influencer contracts. You can’t deny that the most important part of influencer marketing is the creation of an effective contract system.

Influencer 40

Influencer Tips Collaboration Guidelines 40

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Influencer Campaign How To Marketing 112

Webbiquity SMM

JUNE 1, 2021

As web users grow increasing skeptical and concerned about how their information is being used, data collection is becoming a big issue. Permission marketing: Even though your audience today has trust issues about how their data is being used, they still want a personalized experience. Influencer marketing goes a long way.

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Tips Marketing Privacy Influencer 352

Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem.

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Influencer Hubspot Case Study Press Release 253

Waxing UnLyrical

JUNE 7, 2011

Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance. You then start making a list of keywords. Some things to note: 1.

Influencer 226

Influencer Klout Activities Issues 226

Social Media Strategies Summit

APRIL 11, 2024

It’s also an exceptional platform for sharing relevant news with your followers or even assisting customers in solving their issues. Partner with Expert Influencers Another best practice to adhere to in your e-commerce social media marketing strategy in 2024 is to work with influencers. Source: tiktok.com 8.

Social Media 226

Social Media Tips Marketing UGC 226

Dave Fleet

JANUARY 5, 2023

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. Debunking misinformation does not always nullify its effects (known as the continued influence effect). Getting people to believe fact-checks is challenging.

Social Media 195

Social Media Reputation Study Organization 195

Social Media Strategies Summit

MARCH 1, 2024

Image source These are issues that marketers can mitigate or entirely overcome through AI-powered video technology. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years. But there are plenty of signs that audiences are craving more authentic voices.

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Video Trends Marketing Mobile 231

Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. The issue is that this banter is often grounded in negativity, judgment and utterly conditional love. I’m not good at math.

Influencer 100

Influencer Patterns Comparison Sentiment 100

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. These statistics show that people significantly value influencer expertise.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Convince & Convert

JULY 16, 2012

Influencer outreach is a key element of many social media and modern public relations programs. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to confuse audience with influence. The other issue is passion.

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Influencer Social Media Brands Consultant 158

Pixlee

JUNE 21, 2019

Brands looking to execute omnichannel campaigns successfully are turning to micro-influencers– and it’s paying off. According to PR Daily , 84% of micro-influencers offer products and services to their follower bases at least once a week, with 99% of them stating that they truly believe in the items they promote.

Influencer 68

Influencer Collaboration Metrics Reputation 68

SocialFish

FEBRUARY 6, 2011

You may be aware that there is a big debate going on in the social media blogosphere about “influence&#. Maybe you’re starting to think that influence is not about how many followers someone has on Twitter. .&# Maybe you’re starting to think that influence is not about how many followers someone has on Twitter.

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Influencer Klout Blogosphere Communities 240

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Ignite Social Media

FEBRUARY 26, 2024

You did influencer outreach by mailing out clever gift boxes ; 7. Facebook Business Manager may be causing your blood pressure issues; 10. Related Posts Will the Power of Influencers Impact the 2024 Campaign Trail? You once programmed Facebook Tabs for six straight months; 6. You find yourself thinking in 140 characters ; 9.

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Flash Mob Social Media Marketing Meme 157

Pixlee

JULY 23, 2019

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. She advises, “ Brands need to trust the influencer they have selected for the program.

Fashion 64

Fashion Influencer Authentication Apparel 64

The Realtime Report

OCTOBER 18, 2012

Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word. Ford began with concerns that hyping the new model would mean a total lack of interest in existing models.

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Influencer Social Media Klout Comparison 187

Pixlee

NOVEMBER 8, 2019

One fact is undeniable: Influencer Marketing crashed a website. By partnering with prominent influencers in their space, Morphe bet big on the power of the influencer, and the venture is looking to be incredibly successful for all parties. Want to attract your own influencers and go viral like Morphe, Shane & Jeffree?

Influencer 44

Influencer Authentication Retail YouTube 44

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Lauren Mims.

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Travel Influencer Delicious Authentication 66

SocMed Sean

FEBRUARY 15, 2022

As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. One issue is TikTok’s addictiveness. Another issue is privacy. TikTok Marketing Is Still Inexpensive and Offers Influencer Connectivity. Is TikTok influencer marketing worthwhile?

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Trends Strategy Marketing Authentication 147

Ignite Social Media

DECEMBER 14, 2020

Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week), but there are some things in the social space that we can plan for based on key trends we saw unveil themselves this past year. Influencer Marketing Continues to Evolve. — Normalization of Influencer Rates.

Social Media 203

Social Media Influencer Instagram API 203

Bill Hartzer

MAY 13, 2013

As a result, instead of admitting that they did something wrong, they issued a press release telling others that they should not hire network marketing companies. Here is some of the text from the press release that IGXE issued today. Here is what IGXE’s CEO had to say: It influenced our reputation significantly.

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Press Release Issues Google Guidelines 138

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

Influencer 108

Influencer Groups Groups Social Media 108

Social Media Strategies Summit

JULY 19, 2023

These are precisely the relatable issues Warby Parker focuses on in its TikTok content, positioning it as a brand that knows and understands its audience. 9) Ben & Jerry’s @benandjerrys / 360K followers Ben & Jerry’s demonstrates the benefits of speaking out on issues that matter to your brand and audience.

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Brands Energy Sports Fashion 130