Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower.

B2B 148

B2B LinkedIn Tips Marketing 148

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

JULY 26, 2019

B2B – Business to business. CPC – Cost per click. CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. Refers to companies that cater to the needs of other businesses.

Social Media 112

Social Media Software CPM CPC 112

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success.

Statistics 198

Statistics Social Media B2B Marketing 198