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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. The consultant always listens to gauge audience sentiment to inform all activity. They are skilled storytellers.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. You can tell if they’re happy or upset by their tone.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.