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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. It also helps to trademark you as a subject-matter expert in the mind of the consumer — the "go-to" person for your industry. It's a B2B network where conducting business is not frowned upon.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. It also helps to trademark you as a subject-matter expert in the mind of the consumer — the "go-to" person for your industry. It's a B2B network where conducting business is not frowned upon.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter. 8) Commun.it.

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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier. These keep your team working collaboratively during this process.

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