Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. I love Twitter. to people like me.

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Convince & Convert

JUNE 30, 2010

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). That’s why I don’t work for companies like that anymore (and probably won’t buy from them, either!). Good post, Jay!

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Convince & Convert

AUGUST 25, 2010

Your choice to buy a beer and/or play social games. What I’m curious to know is how they leverage the cost of someone who spends 3 hours there using the network and only buys a cup of coffee. For each Grande Mocha you buy we’ll give.25 If you were Starbucks, how would you take advantage of this new network?

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Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Not Yet I had high hopes for the emergence of QR codes (the newfangled bar codes that allow you to instantly access a Web site or rich media). Largely, it didn’t happen.

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