Social Data Analysis: The Pros and Cons of Social Data
Oktopost
NOVEMBER 16, 2023
75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Analyzing brand metrics collected from social media, such as sentiment, keywords, and mentions, allows you to identify potential issues before they escalate.
69 
Let's personalize your content