Measuring Engagement
Proactive Report
OCTOBER 31, 2009
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? Install widget (on a blog page, Facebook, etc). update avatar, bio, links, email, customisation, etc). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).
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