Social Media "Pioneers" Tell Why
Diva Marketing Blog
AUGUST 1, 2013
In fact, some companies thought we were a bit crazed to encourage brands to embrace concepts like transparency, authenticity, honesty and the most radical of all … customer-to-brand, peer-to-peer conversations in public forums. They also said that people wouldn''t purchase products over the web and that mobile phones wouldn''t be a big deal.
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