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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. more effective social marketing by brands. use of new acquisition and engagement metrics.

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Connect The Dots Marketing

Twist Image

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Voice as search. Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? Chatbots are becoming foundational to a brand's marketing strategy. . alexa paid search.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. Heidi Cohen ). WordPress Hosting SEO ).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 51% of active Twitter users follow companies, brands or products on social networks. While 28% of U.S.

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