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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : You don’t need to have made good on all your CSR efforts before you can start talking about them. Focus on raising awareness to keep your message authentic.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Nothing is more authentic than photos of your product in use.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., Jump to Ellie's blog post. Jump to Jim's content.