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7 Great User-Generated Content Campaigns

Pixlee

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Stuart Weitzman. Conclusion.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

Share fresh, authentic content. so their authentic self should be a natural fit. Look at what other companies they’ve worked with in the past. You want to provide some structure and be transparent about your expectations, while still giving them the freedom to express themselves authentically. Choose your takeover host.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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