Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Corporate media is throwing a lot of money at “owning their own channel” e.g. their own tv station, magazines and podcasts yet can we trust corporate media? I wrote a piece on why CEOs should be on Twitter for Unnamed Corporate Media (their magazine, they paid me to write).

7 Great User-Generated Content Campaigns


A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Hashtag #AdobePerspective is used by the creative software company Adobe.

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How to Host a Successful Instagram Takeover in 7 Easy Steps


Look at what other companies they’ve worked with in the past. It unifies the content posted on your company’s account, as well as your takeover host’s personal account. A post shared by Little, Brown and Company (@littlebrown) on May 19, 2019 at 7:35am PDT.

Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. You have a gorgeous blog and are definitely doing your part for tourism.

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Even if Fast Company tries to tell you so. Radio Roundtable: Twitter-quitter Celebs, Facebook profile changes & Navy issue « Media Bullseye – A New Media and Communications Magazine says: December 8, 2010 at 4:11 pm [.]

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How To Get Your Blog Project Approved

Waxing UnLyrical

an ad in our alumni magazine, a note in our alumni e-newsletter, posters around campus (my experimentation with QR codes), print ads, Facebook ads, etc.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Very thoughtful [link] School of Tourism Tourism/Hospitality bloggers take note, blog success is a 'slow march, not a mad dash': [link] [link] Kyle Bailey RT @Tourismstudents: Tourism/Hospitality bloggers take note, blog success is a 'slow march, not a mad dash': [link] [link] camberley Great advice!

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

Social Media Measurement and the Stages of Change | Bare Feet Blog

Bare Feet Studios

Most companies tend to rush in and worry about measurement later. “Each magazine is read by an average of 3.4

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. Thankfully, more companies are realizing the need for this “slow burn.&#

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How Do Logos Matter to You?

Bare Feet Studios

there are magazines on the rack about items I’m interested in, but I refuse to buy because their mastheads are ugly. I also have less faith in a company if they don’t have a good website or an updated website. My work is in “credibility based logo design&# which have specific rules a designer works with to bring out a company’s unique credibility traits. Yes, as a major part of a company’s brand image.