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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. As of June 2020, close to 1.8

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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Corporate media is throwing a lot of money at “owning their own channel” e.g. their own tv station, magazines and podcasts yet can we trust corporate media? I wrote a piece on why CEOs should be on Twitter for Unnamed Corporate Media (their magazine, they paid me to write). Or would they? but not necessarily.

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7 Great User-Generated Content Campaigns

Pixlee

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. Hashtag #AdobePerspective is used by the creative software company Adobe.

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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I would encourage companies to realize that the conversational web is here to stay and it can be a very rewarding place to do business.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Ive founded 5 companies, and spent 15 years running digital marketing agencies. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

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How Your Blog Can Score You Free Travel

ProBlogger

I have also recently become partners with a major adventure travel company that will provide more opportunities for press trips in the coming year. Newspapers and magazines can’t do this. In 2010 alone, I went on press trips to Fiji , the United Kingdom and South Africa. Get started.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

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