Convince & Convert

JUNE 24, 2010

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. Infomercials create brand-new categories by tapping into unexpected desires.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Use technology to be yourself, and don’t overthink it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. It doesn’t get any more authentic of an experience than that.

Influencer 122

Influencer Ustream Authentication Social CRM 122