UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Bazaarvoice). Why does UCG work better than branded content as a Digital PR tactic? .
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