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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

In this guide, we go through what you need to be monitoring and how to do it. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. The sleeping influencer – There may be influencers who are not involved in the conversation but you want them to be!

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

I don’t care which of this software you procure, if you don’t know why you need it, and how to use it, it will turn into a pit of despair and social media dream killer faster than you can say “Lebron chokes in the playoffs.” I need to understand their passions and spheres of influence. investor), Vocus.

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The Trouble With Social Media Listening

Janet Fouts

For those that do see the value there’s still a problem, and that’s HOW to listen. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. So let’s talk about how to listen regardless of the tools. Try to put yourself in their shoes. Creating conversation.