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Remove Applications Remove Loyalty Remove Social CRM Remove Social Graph
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

What do you think about influence mining, and its applicability for your business? Where I see influence mining as being a more practical application is in outreach. How can those dollars be spent more efficiently by matching products to interests? Customer service? Knowing whether to respond to or ignore negative comments on a blog?

Social CRM 134
Social CRM Influencer Klout Social Media 134
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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152
Foursquare Analysis Consultant Mobile 152
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