Organic vs. Paid Social Media: How to Integrate Both into Your Strategy
Hootsuite
AUGUST 17, 2020
For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) Well, it depends on your overarching goals. generate leads.
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