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PR Measurement – What to Measure

Proactive Report

Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts. Then you can track results using Google Analytics.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Social Media Optimization.

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