Adam Cohen

JUNE 8, 2010

Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization. Post this to Posterous. On Beyond Snake Oil (1). Share this on Facebook. Tweet This!

Social Media 236

Social Media Paid Search comScore Posterous 236

Saying It Social

AUGUST 24, 2010

Use signage to alert folks that you are on Twitter and Facebook, etc (side walk boards, window posters, window clings…) Nice, vibrant sign from Hy-Vee. Smart move to have Foursquare advertised on the window/door to remind folks to check-in while they are there. Love Miss Shirley’s Foursquare enthusiasm!! Restaurant?

Sites 204

Sites How To Foursquare Social Networking 204

Techipedia: Tamar Weinberg

JANUARY 5, 2010

10 Tips to Get the Most Out of Posterous (Make Tech Easier): Posterous is the new lifestreaming app. 6 Tips for Getting the Most out of Foursquare (Mashable): Foursquare is new for many, so learn it and soak it in while it’s still hot. Instead, focus on your analytics. This interview is pretty damn good.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how. An Optimizer’s Guide to Facebook Ad Reports : Understanding Facebook advertising analytics can give you a leg up on the competition.

Marketing 264

Marketing SEO Case Study Small Business 264