Remove Analytics Remove Focus Group Remove Mobile Remove Sentiment
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The Basics of A/B Testing on Social Media

Likeable

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. On mobile, Facebook will display 140 characters before the copy flows below the “Continue Reading” fold. The middle? Post Copy Length. Some may say that’s still too long.

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Social Media a CRM perspective

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Unported License.