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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

They are more focused on engaging in social media conversations than simply tracking them. Other popular tools include HootSuite , SocialOomph , Post Planner , and Lithium. Chatfuel and MobileMonkey for building Facebook chatbots that can answer questions, engage with fans, schedule appointments, and collect leads.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Top 10 analytics tools for social media by iMedia Connection. Gotta love this post for the title alone.