Remove Analytics Remove Campaign Remove Conversation Remove Social Enterprise
article thumbnail

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Google clearly listens to feedback, and it seems to me they are becoming a social enterprise. .

article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

We look at the numbers of social shares, links, mentions and page views. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Imagine a campaign that delivered content across your browser, television, and Google Glass. Kelsey Libert.

Strategy 150