Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. JB : How are companies incorporating influence metrics into their marketing?

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Social CRM Influencer Klout Social Media 134

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples.

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Social Media Strategy Tourism Social CRM 142

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. They have motivations that are specific, particular and important.

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Social Media Strategy Automotive SEO 129