Remove Airlines Remove Company Remove Focus Group Remove Reputation
article thumbnail

The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

article thumbnail

The social media customer service metrics that experts measure

Sprout Social

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Voice of the customer data Social media could be described as the world’s largest focus group.

Metrics 100