Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143

Research Social Media Airlines Marketing 143

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Voice of the customer data Social media could be described as the world’s largest focus group.

Metrics 99

Metrics Social Media Sentiment Airlines 99

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? You can be the other petulant 16 year old.

Yahoo 115

Yahoo Yammer Social Media Software 115

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Idaconcpts

AUGUST 9, 2010

Back in the 1970′s and 1980′s every service category had its own rules of engagement with its consumer: car dealers treated you one way, fast food treated you in its own fashion, airlines were airlines, and son on. It’s just a little Italian guy doing his own thing, no big company or anything.

Airlines 117

Airlines Wireless Insurance Technorati 117