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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Monitoring social media reveals priceless information about client preferences, problems, and expectations. Competitor research The commercial environment is quite competitive. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Approach partnerships with caution Partnering up with other brands, influencers and ambassadors can be an amazing opportunity to get creative and spread the word about your brand. A little research before you partner with another organization or person is always a good idea. Read more about avoiding brand safety risks here.