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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). . It takes more time, but sticks much better.

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Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). If nobody has to click through, you are not actually aggregating any page views or visitors or eyeballs on your content. Listen Now.

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