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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Dashboard Analytics: The Ads Manager Dashboard provides you with a high-level aggregate overview of trends, placements, operating system, and dayparting data to help you evaluate the performance of your ads and audiences. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Lower-Funnel: Conversions.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Website Conversions : Similar to “Clicks to Website”, although conversions are also measured via a conversion pixel (see below). Conversion Tracking.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Website Conversions : Similar to “Clicks to Website”, although conversions are also measured via a conversion pixel (see below). Conversion Tracking.