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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc. You enter your keywords and then you will start to get notifications. Benchmark your brand against industry peers.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. pts Settings.