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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Radian 6 covers over 150 million sources ranging from blogs, forums, Facebook public API, Twitter, and photo and video sharing sites. Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment. Crimson Hexagon.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. ANALYTIC AGGREGATORS.