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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — 2018 Trends: B2B Marketing , Edelman. Two others mentioned Instagram (for B2B—really?) .”—

B2B 293
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. What do I do?

Products 267